Media Arts Lab is a bespoke global creative agency dedicated solely to Apple. Working as an Art Director at MAL for over 3 and a half years, I have supervised the creative team and actively overseen all aspects of design and development. Working in the Localisation team involves making sure everything is up to standard in each market, managing campaigns for UK, Italy, Germany, Spain, France, Turkey, UAE and Saudi Arabia. 

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Hello Yellow/Sunshine is one of the many campaigns I have worked on. Apple introduced a new beautiful yellow iPhone 14 and 14 Plus to the lineup. The campaign features a man walking through a city filled with wonderful and fresh 2D and 3D animations, exploring everything through photos taken his iPhone.