Children of this generation hardly play with physical toys anymore, instead they would rather watch youtube videos of other children playing with toys. Physical play is being undermined by technology.

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Artready is a kids art and craft subscription for children aged 2-10. Each box has a general theme and features a number of art and craft activities and all of the materials that are needed to complete each activity are included in the box. The Artready app allows parents and their children to view and purchase pre-made boxes as well as, creating profiles, uploading their creations and tracking their work to see if their work is featured and finally to create custom boxes.