Originally created to run in Germany, Values became one of Apple's most effective iPhone campaigns and ended up running across Europe. Carousels exposes users to multiple values facts at once while also sparking the desire to go even deeper into our facts.

 

The purpose is to shine a light on the broader criteria for choosing iPhone. The campaign promotes iPhone’s Sustainability, Privacy and Accessibility features in an informative and comprehensible way. I had the opportunity to storyboard and redesign the animations for these facts into a more playful and active experience, this increased performance and engagement. With 723m Apple Views and QVR jumps from 18.24% to 45.53% between the first and last tiles.